Abstract
In this study, the relationship among materialistic attitude, religious values, brand loyalty and consumer ethics are discussed. The study consists of two parts. In the fi rst part, the relevant literature is addressed and the relationships between concepts are described. In the second part, the research model and hypotheses are analyzed. According to research results, relations in terms of sub-dimensions among materialistic attitude, religious values and consumer ethics are revealed. In the context of sample survey, there is no meaningful relationship between brand loyalty and other variables.
Keywords
religious values brand loyalty materialism consumer ethicsShare
Details
- Authors: Muhammet Ali Tiltay
Ömer Torlak, Prof. Dr., İstanbul Ticaret Üniversitesi - Year: 2011 (May) / Volume: 4 / Issue: 1
- Page: 93-130
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