ABSTRACT
Among transformations that have been observed for the last three or four decades, parallel to changes in production, working styles, jobs, job perception, organization structures and business life have witnessed some changes. New jobs have emerged based on the flexibility and information, and current jobs have found new forms that information has a central role. This study aims to understand the “ideal type” of the new working group in question. For this aim, a qualitative method has been followed. Purposive sampling has been used for reaching the interviewees and 19 in-depth interviews have been conducted by using open ended questions. The results have been analyzed by using software named Nvivo. The interviewed professionals are from the flexible working and knowledge-based sectors. In the working styles, labor has been moved away from its definition in industrial era, lost its material characteristics and has become abstract. The understanding of work that is routine, predictable and based on a linear career path has been weakened, jobs have lost its identity giving characteristics, and replaced with work, which has extended beyond the office and classical working hours and dispersed to all realms of existence, and daily life had began to be shaped more on the axis of work.