Articles

Examining the Relationship of Corporate Social Responsibility to Corporate Image and Organizational Commitment

ABSTRACT

From past to present, all businesses have had the purpose of making a profit, serving society, and maintaining their existence. Since the early 1980s, corporate social responsibility has aroused great interest in the academic field due to the concept of corporate social responsibility (CSR) being accepted as the priority requirement for institutions to make the best use of labor and financial resources economically, ethically, socially, and environmentally for all the stakeholders who are responsible. Businesses that fulfill their responsibilities contribute both to guaranteeing the existence of the organizational system they protect and are involved in and to reproducing these important values for society. According to research done by Polonsky & Jevons, (2006, p. 341) 43% of consumers in America, 20% of consumers in Europe, 23% of consumers in Latin America, and 8% of consumers in Asia had stated changing brands according to the corporation socially responsible activities. In the world’s 15 largest markets, 73% of consumers recommend companies with CSR activities (Kang et al., 2016, p. 59). Corporate social responsibility aims to be able to act responsibly toward all stakeholders without causing any damage to companies’ profits.

Keywords

Corporate social responsibility Corporate image Organizational commitment